The future is in their hands, let them shape it

Richard Brewin • April 12, 2021

The future is in their hands, let them shape it

For many accountants, a successful succession plan involves the development of their senior team and much of my mentoring and coaching role revolves around this.


It’s great to see firm leaders supporting and encouraging their team, looking to build the next generation of leaders for their firm, but I worry at times about such development consciously or sub-consciously limiting the firm’s future by shaping it too much around the thinking of the existing leadership. Do we create mini me’s?


I hear phrases such as “I see something of me in them”, “I have a gut feel about this one”, “I’m passing on my own experiences”. We all must recognise as business leaders that our skills and thinking brought the firm to where it is today, often in our mould. Succession is about tomorrow, about the next generation of leadership.


From recruitment, through training and development, mentoring, and coaching, we have to be aware of striking the right balance. We want continuity of culture and values and it’s a strength to be able to use our experience to mentor others, but we have to allow them to shape the future and not try and shape it for them. Promoting someone because we relate to them or telling someone how we would do the job is not necessarily the best preparation for your firm’s continued success.


Think about how you can maintain your firm’s culture and development without forcing its future down your pre-determined path:


  • Recruitment: Don’t go on gut feel but take a more structured and systemised approach, involving external expertise. Recruits have to be a great fit for your firm’s culture and values but, beyond that, it’s skills and individual characteristics that matter, not simply whether they make you feel comfortable


  • Training: Don’t limit external training to technical knowledge. Management and personal skills training should be delivered externally as well to introduce new ideas


  • Development: Encourage your team to experience different work and group environments through secondment, volunteering, involvement in organisations, etc. Let them see how others do it.


  • Learning: Encourage your team to expand their minds. Whether watching TED talks, joining peer groups, or seeking further and wider business qualifications, let your team develop their ideas.


  • Coaching: By all means, coach your team and share your experience and expertise, but ensure that it is in an open manner, fully encouraging their input. Also, use external coaches, help your team to have a wider perspective.


  • Mentoring: Again, you being a mentor can have huge benefits to your firm, but remember that mentoring is about bringing the best out of others, not reshaping them into someone else.



If you get your leadership right then your team will reflect your values, ethics, and principles. They will share your vision. Creating that should be your prime goal when it comes to your succession. As long as your team shares your vision then the pathways they choose to get there in the future should be down to them.


Focus on vision, give your team space, support, and opportunity to shape the future.


By Richard Brewin November 17, 2025
Artificial Intelligence isn’t the future of accounting — it’s here now. From automating repetitive tasks to delivering deeper insights, AI is transforming the way we work, serve clients, and lead teams. But for firm leaders, success isn’t just about implementing technology; it’s about doing it strategically, responsibly, and humanely .  Before diving into the ‘how’ and making piecemeal decisions, accounting firm leaders need to consider the ‘why’…and its not as simple as “because everyone else is”.
By Richard Brewin November 7, 2025
The world of accounting, like most other aspects of life, is changing — and changing fast. Automation, AI, and new client expectations mean that simply “doing the numbers” isn’t enough anymore for accounting firms seeking to evolve and grow. Compliance will always matter, it’s the foundation of what we do, but it’s becoming the baseline, not the differentiator. We will always do accounts and tax, but no longer will firms be built around these as the core service. Team members will be spending less of their time compliance tasks and more in meeting the wider needs of clients. The contemporary accountant is evolving into something far more valuable: a strategic partner , a translator of data , and a coach for financial and personal growth .  So, what could accountants be offering beyond compliance in the years ahead?
By Richard Brewin October 30, 2025
In a world where technology, standards, and client expectations are constantly changing, one thing remains timeless: enthusiasm . As accountants, we’re known for precision, professionalism, and integrity — but without enthusiasm, even the most talented team can fall short of its true potential. As the saying goes, “Nothing is successful without enthusiasm.” And in today’s accounting profession, that’s more relevant than ever.  Here’s why enthusiasm is the secret ingredient that fuels success — both individually and collectively.