The future is in their hands, let them shape it

Richard Brewin • April 12, 2021

The future is in their hands, let them shape it

For many accountants, a successful succession plan involves the development of their senior team and much of my mentoring and coaching role revolves around this.


It’s great to see firm leaders supporting and encouraging their team, looking to build the next generation of leaders for their firm, but I worry at times about such development consciously or sub-consciously limiting the firm’s future by shaping it too much around the thinking of the existing leadership. Do we create mini me’s?


I hear phrases such as “I see something of me in them”, “I have a gut feel about this one”, “I’m passing on my own experiences”. We all must recognise as business leaders that our skills and thinking brought the firm to where it is today, often in our mould. Succession is about tomorrow, about the next generation of leadership.


From recruitment, through training and development, mentoring, and coaching, we have to be aware of striking the right balance. We want continuity of culture and values and it’s a strength to be able to use our experience to mentor others, but we have to allow them to shape the future and not try and shape it for them. Promoting someone because we relate to them or telling someone how we would do the job is not necessarily the best preparation for your firm’s continued success.


Think about how you can maintain your firm’s culture and development without forcing its future down your pre-determined path:


  • Recruitment: Don’t go on gut feel but take a more structured and systemised approach, involving external expertise. Recruits have to be a great fit for your firm’s culture and values but, beyond that, it’s skills and individual characteristics that matter, not simply whether they make you feel comfortable


  • Training: Don’t limit external training to technical knowledge. Management and personal skills training should be delivered externally as well to introduce new ideas


  • Development: Encourage your team to experience different work and group environments through secondment, volunteering, involvement in organisations, etc. Let them see how others do it.


  • Learning: Encourage your team to expand their minds. Whether watching TED talks, joining peer groups, or seeking further and wider business qualifications, let your team develop their ideas.


  • Coaching: By all means, coach your team and share your experience and expertise, but ensure that it is in an open manner, fully encouraging their input. Also, use external coaches, help your team to have a wider perspective.


  • Mentoring: Again, you being a mentor can have huge benefits to your firm, but remember that mentoring is about bringing the best out of others, not reshaping them into someone else.



If you get your leadership right then your team will reflect your values, ethics, and principles. They will share your vision. Creating that should be your prime goal when it comes to your succession. As long as your team shares your vision then the pathways they choose to get there in the future should be down to them.


Focus on vision, give your team space, support, and opportunity to shape the future.


By Richard Brewin December 5, 2025
In the Accountant/client relationship, “yes” often feels like the default. Yes to urgent requests. Yes to timeline shifts. Yes to “just one more thing” added to the scope. We want to say yes to our clients. We want to support them, be helpful and build more work, but every unqualified additional yes becomes an invisible cost; on your time, your margins, and your wellbeing.  Bold accountants think differently. They know that “no” isn’t rejection. It’s honest and professional. It’s a strategic decision that protects quality, strengthens relationships, and reinforces your value.
By Richard Brewin November 28, 2025
Let’s be honest, most business owners have a perception of an accountant that probably falls far short of our ambitions. They want someone who helps them make sense of the chaos, plan for growth, and sleep better at night knowing someone’s got their back, but their accountant doesn’t usually spring to mind as this person. What they dream of is a coach, not an accountant, but, weirdly, they often don’t trust coaches but do trust their accountant. Their accountant can be both, so the client gets the trust and the coaching
By Richard Brewin November 17, 2025
Artificial Intelligence isn’t the future of accounting — it’s here now. From automating repetitive tasks to delivering deeper insights, AI is transforming the way we work, serve clients, and lead teams. But for firm leaders, success isn’t just about implementing technology; it’s about doing it strategically, responsibly, and humanely .  Before diving into the ‘how’ and making piecemeal decisions, accounting firm leaders need to consider the ‘why’…and its not as simple as “because everyone else is”.