Pride Can Prevent a Fall
Richard Brewin • April 24, 2020
We’re told that pride comes before a fall.
Looking into the origin of this, what the King James version of the Bible actually says is that “Pride goeth before destruction, and a haughty spirit before a fall.” (Proverbs 16:18), a warning that arrogance and complacency will lead to failure.
So what’s the flipside for pride? Surely, creating or doing something that you are proud of is a good thing?
I talk a lot about creating your five star firm. It’s a deliberately subjective term that allows you to measure your success by your own benchmarks rather than those set by others. And one of those benchmarks for achieving your five star firm is in creating something that you are proud of.
If you are going to build a ‘pride’ benchmark into your strategies then you’re going to have to get a bit more specific in order to ensure that the plans you are following will achieve what will make you proud.
What are the things that would make you proud of your firm? Have you ever really thought about this, even listed them down?
It’s likely that there will be short term, medium term and long term objectives.
In the short term it could be things such as making a positive difference to a client, giving a team member an opportunity, getting a great testimonial.
In the medium term it could be consistently delivering on all of the short term goals plus hitting your growth targets, refurbishing your offices, seeing your team qualify.
In the long term it could be consistently delivering on all your short and medium term goals plus hitting your ultimate vision (you’ll need to know what this is of course but that’s another story).
These are just examples but you need to know your version so that you can then say, “Right, how am I going to do this? What’s my plan for making sure that I’m proud of my firm?”.
Business leaders rightly will have plans for the growth of their firms but surely the ultimate plan has to be the one that makes you most proud of your achievements?
Go make yourself proud!

In the Accountant/client relationship, “yes” often feels like the default. Yes to urgent requests. Yes to timeline shifts. Yes to “just one more thing” added to the scope. We want to say yes to our clients. We want to support them, be helpful and build more work, but every unqualified additional yes becomes an invisible cost; on your time, your margins, and your wellbeing. Bold accountants think differently. They know that “no” isn’t rejection. It’s honest and professional. It’s a strategic decision that protects quality, strengthens relationships, and reinforces your value.

Let’s be honest, most business owners have a perception of an accountant that probably falls far short of our ambitions. They want someone who helps them make sense of the chaos, plan for growth, and sleep better at night knowing someone’s got their back, but their accountant doesn’t usually spring to mind as this person. What they dream of is a coach, not an accountant, but, weirdly, they often don’t trust coaches but do trust their accountant. Their accountant can be both, so the client gets the trust and the coaching

Artificial Intelligence isn’t the future of accounting — it’s here now. From automating repetitive tasks to delivering deeper insights, AI is transforming the way we work, serve clients, and lead teams. But for firm leaders, success isn’t just about implementing technology; it’s about doing it strategically, responsibly, and humanely . Before diving into the ‘how’ and making piecemeal decisions, accounting firm leaders need to consider the ‘why’…and its not as simple as “because everyone else is”.
