Is your influence in line with your vision?

Richard Brewin • November 16, 2022

In the context of running an accounting firm, I’ve written about the importance of your vision and understanding why you do what you do. It is frustrating for the leader of a firm when they know what they are trying to achieve but can’t seem to get those around them, team members and clients, to respond in a way that they envisioned.

In the context of running an accounting firm, I’ve written about the importance of your vision and understanding why you do what you do. It is frustrating for the leader of a firm when they know what they are trying to achieve but can’t seem to get those around them, team members and clients, to respond in a way that they envisioned.


It's easy to blame others but are we influencing those around us effectively and in a way that will line them up with our vision and plans?


Do we pay enough attention to the influence that we have?


Can we do better?


These are my tips:


  • Understand your leadership style and how you influence others. We all have different ways of thinking and approaching things. We all have different visions for our firms, for its culture and working environment. Understanding your style will give you a benchmark for assessing how you influence others. Are you hands-on or do you prefer to step back? Are you quiet or more forceful? Are you confrontational or do you prefer a more indirect route. What sort of ‘boss’ do you want to be and is that who you are?

 

  • Be more conscious of our own behaviour and mood. I believe that the leader of a firm sets the tone, consciously or sub-consciously. Our mood and behaviour has a direct influence on our team and clients. Any negativity, stress, frustration,  indecision or unhappiness will filter through.  Fortunately, so will any positivity, calm, satisfaction, decisiveness and happiness. You choose.

 

  • It’s okay ‘talking the talk’ with our teams and clients but we do have to ‘walk the walk’. Leading by example is the best way to influence those around us towards the thinking and actions that we are looking for in our vision. It’s hard to be that leader every day but it’s what we’ve signed up for.

 

  •  Be more aware of what is happening around you, which means listening more and being more observant. Again, hard to do when the pressure is on but one thing that we have learned from the experience of the last few years, with remote working and fewer people in the office, is that people and issues can slip off the radar. Whilst it can be useful not to be interrupted and to be able to get on with our day, cutting ourselves off from those around us reduces our opportunities to positively influence what is happening.

 

  •  Be consistent in your behaviour and thinking. To influence something towards a particular outcome, you need to consistently apply your forces in the same direction. Regularly changing your position will unsettle those around you and dilute any influence that you have. If people are waiting to see which version of you or your plan turns up each day then you are creating a problem for yourself as well as them. Eventually, they’ll ignore you.

 

  • Seek the advice and opinion of others who care about the same things as you. Unless your leadership style is dictatorial, feedback and advice are valuable in helping you to shape your powers of influence. Are you coming across the way that you think you are coming across? Are you aware of your real impact?

 

  •  I will use a quotation by Omar Khayyam for my last point: “Be happy for this moment. This moment is your life”. Sometimes we get too preoccupied with tomorrow, especially in our world of deadlines. Living in the here and now doesn’t necessarily mean jumping out of airplanes or bungee jumping off a bridge.  It can mean simply being aware of the moment that you are in. Opportunities to positively influence don’t always come along to a plan. Grab the opportunities that are there in front of you in that moment.


I hope that this helps you. We all keep learning every day.


By Richard Brewin June 27, 2025
Look at any accounting firm website and there is a fair chance that the word ‘proactive’ will be prominent. Ask some business owners and taxpayers whether they consider their accountant to be proactive.  There is commonly a gap between the two, between the intent of the accountant and the expectations of the client.
By Richard Brewin June 23, 2025
The tag ‘Trusted Advisor’ gets bandied around a lot. Without trying to be deliberately contentious, I often challenge its use. Undoubtedly, accountants were once the trusted advisor to their clients. When I came into the profession 44 years ago now, the older partners, especially, were seen by their clients as their trusted advisor, their ‘go to’ person on any issues, business, family or personal, that were troubling them. Without the filing deadlines of today, these clients were with their accountant primarily because they valued the relationship rather than the products.
By Richard Brewin June 5, 2025
All accountants are the same! We’ve all heard it said. It’s nonsense, of course, but, when you are asked what it is that your firm does that differentiates it from other accounting firms, it can be a challenge to come up with something tangible.  Accounting firms tend to offer similar services, that’s what makes them accounting firms. Differentiating from competitors based upon services provided is therefore an issue.