Coaching: Finding the changes that turn good into world class

Years before Dave Brailsford came up with his ‘marginal gains’ philosophy for British cycling, John Wooden, the legendary head coach of UCLA basketball was winning titles and smashing records of his own:

“It’s the little details that are vital. Little things make big things happen”

It’s a great approach. So many look for the magic button, the big fix and end up frustrated by their lack of success. Little things are easier to fix, easier to progress.

Coaching is about identifying those little things and finding ways to implement them in, or eradicate them from, the individual, the team or the firm.

It’s not about having a checklist for what firms should and shouldn’t do but about having the skills and understanding to recognise what little changes will achieve the most relevant improvements and how to get the recipient to embrace such change. Coaching fails if you alienate the subject.

No matter how skilled or experienced we are in our own roles, the perspective and independence of the coach brings an ability to enhance performance that we simply can’t achieve on our own.

The best coaches don’t seek change for change sake however. Those who fail are those who try to impose. Coaching is about getting the best out of the recipient, working together to achieve their goals, not the coach’s own. That way you guarantee engagement.

In our coaching, we work alongside the client to meet their challenges, raise the levels of their performance and hit the targets they’ve set. We seek to get the best out of their managers, their teams and their systems, We look to make the most of their client relationships and raise the profile of their brand to deliver better rewards.

We can do this with you.